Consumer Increasingly Spin Chilled Shoulder To TV As Admire Intrigue With Tablets, Smartphones Intensifies, Says Survey

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Jan 11, 2012 10:42 AM

Has the radio reached its culmination and entered a time of hurried reject as consumers look to other devices, such as smartphones and inscription computers, and related online services to download entertainment?

New commentary from Accenture's new 2012 " Global Consumer Electronics Products and Services Usage Report " end only that.
The annual consult found the commission of consumers examination announce or line TV in a conventional week on televisions fell from 71 percent in 2009 to 48 percent in 2011. Additionally, the commission of consumers who intend to purchase a TV set during the next 12 months declined from 35 percent in 2010 to 32 percent in 2011, the inform found.
"The fighting for consumers' eyeballs and time is intensifying, viewership continues to disperse, and you are starting to see the effect on the TV as a shade in the home," mentioned Mitch Cline, universal handling executive of Accenture's Electronics High-Tech Group.

According to Cline, whilst consumers will go on to purchase TVs, their preferences are shifting. "They (consumers) are hurriedly substituting other screens, such as laptops, desktops, tablets and smartphones, to perspective media content."

The use of smartphones and tablets has soared as consumers increasingly look for out ways to devour media on the go. Fifty-three percent of consult respondents own a smartphone, up from 28 percent in 2010. Ownership of tablets climbed to 12 percent in 2011 from 8 percent in 2010. When consumers were asked about skeleton to purchase consumer wiring gadgets in 2011 and 2012, the story remained consistent. The commission of respondents who outline to purchase a smartphone rose from 24 percent to 27 percent; for tablets, the commission jumped from 8 percent to 16 percent. These consumer wiring gadgets are increasingly being used for entertainment purposes. For example, 44 percent of inscription owners river media content, and 43 percent download applications at least once per week.

More than half (56 percent) of the consult respondents indicated they have altered their behaviors due to online services and clouded cover computing. Thirty-two percent have stopped, or roughly stopped, renting or shopping DVDs; 25 percent share more personal calm with family and friends; and 19 percent access their personal calm from more gadgets than before.

For the online survey, Accenture polled about 10,000 online consumers concerning use and spending on 19 consumer wiring devices, together with related applications and services.