UK Shoppers 'embrace Technology'

UK shoppers are embracing technology, and at a faster gait than many other countries, a consult of universal selling day to day by KPMG has suggested.

Seventy-seven per cent of British shoppers pick to purchase products similar to CDs, DVDs, books and video games online - compared with 65% globally.

But when it comes to mobile banking, consumers in the UK are more demure than the in other tools of the world.

KPMG surveyed 9,600 consumers elderly between 16 and 65, opposite 31 countries.

When buying products or services, the most of customers (both in the UK and globally) right away mentioned that they look at amicable networks such as Facebook and Twitter and online examination sites.

Downloading Apps

"From buying products on their mobile phones to gripping up with friends on amicable networks, consumers are increasingly reliant on a operation of technologies that perform critical - nonetheless frequently overlapping - tasks," mentioned Tudor Aw, KPMG's European head of technology.

"This new 'converged lifestyle' will have outrageous import for retailers."

Eighty-eight per cent of respondents in the UK and worldwide reported downloading an app to their mobile.

In the UK, 74% of consumers mentioned they were more expected to purchase flights and holidays online and 6 in 10 used a few form of online grocery shopping.

In the US, by contrast, the same amount would book flights but usually 21% mentioned they were more expected to purchase groceries online.

But when it comes to mobile banking, usually 27% in the UK mentioned they had used a few form of mobile promissory note in the past 6 months.

That compares with 52% globally - a large burst from just beneath 20% in 2008, according to the audit firm.

Consumers in the UK are moreover more demure to welcome the clouded cover - storing their information online rsther than than on their own computers - with 53% of respondents adage they do a few compared with 65% globally.

"The inform moreover shows that consumers' concerns over privacy and information safety have increased over the final few years and companies opposite all sectors must be take this regard seriously," Mr Aw said.