IVOD Film Rentals Sojourn In Doldrums, Says New Report

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Dec 28, 2011 3:01 PM

Only 5 percent of the 134 million U.S. consumers who own an iVOD-capable device, such as Internet-connected TVs, diversion consoles, streaming media players, and tablets or smartphones, obviously used the device to lease iVOD movies, according to a new inform from The NPD Group.

The report, " Movie VOD Monitor ," defines iVOD film rentals as those rented from: Apple iTunes, Microsoft Zune, Sony PlayStation Network, Amazon Instant Video, Vudu, Best Buy CinemaNow and Blockbuster.com. Further, the inform finds that only 14 percent of those who own dedicated streaming media gadgets reported creation an iVOD let transaction. Netflix is categorized as a subscription streaming service, not iVOD.

Several reasons might account is to lagging opening of this category, inclusive complicated contest from pay-TV operators gift VOD, contest from subscription film services similar to Netflix and the fact that iVOD still hasn't held on with the most of mainstream consumers. The NPD Group inform finds 56 percent of iVOD film renters moreover register to Netflix, and 43 percent use their pay-TV service provider's VOD service.

"To pierce the needle forward, though, iVOD providers contingency right away precedence their calm preference and finding advantages and maybe take a page out of Netflix's playbook by gift more giveaway trials to deliver prospective users to their services," mentioned Russ Crupnick, VP, comparison attention researcher for The NPD Group.