Saturday, November 5, 2011

CBS Turned Down Apple TV Streaming Deal

If you've been anticipating to river live episodes of leading network TV to your Apple TV anytime soon, do not grip your breath.In an gain call on Thursday, CBS CEO Les Moonves mentioned that CBS declined a attend to Apple to river calm to its set tip box, Apple TV.

When asked about teaming up with streaming services that do not pay the network up front, Moonves said, "Frankly, you do not think in them. We've even been against fasten Apple TV, that was an advertiser split."

Moonves didn't detailed on that statement, so it's not coherent precisely what he meant. However, if past rumors are true, you have a flattering great idea:Talk of a subscription-based Apple TV service circulated in 2009, as Apple was rumored to be in deliberation with Disney and CBS. The supposed outline would have let customers pay a monthly price for streaming content, which, presumably,would be delivered by iTunes.

Apple TV now supports full MLB and NBA streaming , and not long ago updated NHL streaming to the blend as well. But for other radio offerings from networks such as CBS, NBC, ABC and Fox, you can usually buy particular episodes - after they've aired - at $2 for typical definition, $4 for HD, and varying prices an whole season.

The "advertiser split" part of Moonves' matter is interesting, as current Apple TV offerings aren't subsidized by ads. This suggests that if Apple had been working on a subscription model, it would have been implemented entirely otherwise from its current form.

With networks facing Apple charms, it's probable that the firm could be working on its own related TV to by-pass the problem. That would enable for live TV calm to lay alongside iTunes, iCloud and App Store formation for more strong video and entertainment options.

Via GigaOm

Photo: Jon Snyder/Wired.com

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