The German drugmaker Merck KGaA has started authorised action against Facebook after finding what its counsel described as the "the strong takeover of its Facebook page".
The webpage is being used by the German firm's US opponent Merck Co.
Merck KGaA mentioned that the amicable network "is an critical selling device [and] the page is of great value", adding that given its contestant was benefiting from the pierce "time is of the essence."
A Facebook mouthpiece said: "We are seeking in to it."
Merck KGaA mentioned it had entered in to an consent with Facebook is to disdainful rights to www.facebook.com/merck in Mar 2010.
The German definite mentioned a number of its employees had been subsequently reserved organizational rights to the page.
However, Merck KGaA mentioned that when it had checked the site on 11 October this year it had detected it had mislaid manage of the page, and that calm on the site right away belonged to Merck Co.
The two drugmakers both branch from the same definite set up by a pharmacy owners in the German town of Darmstadt in 1668.
The business was broken up in two after World War we as segment of the reparations package imposed on Germany.
Merck KGaA's lawyer, Robert Horowitz mentioned he had sent a e-mail and a array of emails to assorted Facebook staff asking to confer what had happened to the webpage.
However, he mentioned the respondents "either did not comprehend the problem... [or were] purposely giving nonchalant answers".
Mr Horowitz mentioned that when he had requested a write conversation, a of Facebook's staff "incredibly replied that 'no-one is existing for a call at this time'".
Merck KGaA has given filed a request with the- Supreme Court of the State of New York.
"We took authorised action contra Facebook to inquire for data because a website we considered we owned isn't ours anymore," Dr Gangolf Schrimpf, a orator for Merck KGaA, told the BBC.
"We are only perplexing to pick up what happened."
However, the justice filing records that: "Merck is deliberation causes of action for crack of conduct, tortious interference with contract, tortious interference with potential business advantage, and/or conversion."
Merck KGaA stressed that it had not taken any action against its US reflection at this stage.
Facebook was reluctant to make a criticism over adage that it was seeking in to the case.
Branding experts say the box reflects a flourishing idea that amicable networks can offer firms a improved way of reaching their customers than by their own websites.
"Company communication departments have realised that many of the people they wish to attain and change are already on Facebook," mentioned Simon Myers, from the consultancy Figtree Network.
"As corporate calm becomes more tailored and engaging, amicable media sites such as Facebook act for a brighter future of larger patron discourse and communication than the stream corporate website with immobile calm and cinema of people jolt hands."
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