Software developer Adobe Systems is crude growth of its Flash Player plug-in for mobile devices.
The multimedia program is used to run movies, games and other applications.
Adobe says it right away believes the substitute HTML 5 technology offers the "best solution" since it is "universally supported".
The Flash plug-in functions on Android gadgets and Blackberry's Playbook tablet, but Apple not permitted it from iPhones and iPads.
"We will no longer go on to rise Flash Player in the browser to work with new mobile device configurations (chipset, browser, OS version, etc) subsequent to the arriving let go of Flash Player 11.1 for Android and Blackberry Playbook," a matter published on Adobe's blog says.
"We will of march go on to give vicious bug fixes and safety updates for existing device configurations."
Adobe adds that it will still encouragement third celebration Flash developers who use its Air product to package their program for assorted app stores.
In April 2010 Apple's late one-time arch executive, Steve Jobs, pounded Flash's mobile plug-in for being unreliable, a safety hazard and a empty on battery life.
Adobe responded before long after adage the plug-in would "continue to be the widespread tool" for media on the internet.
However, reviewers criticised its opening on other devices, and in September Microsoft moreover voiced it would not encouragement the product on the inscription interface of its arriving Windows 8 browser.
"It was a battery sow and unwieldy - those are two disastrous things to have on a mobile device," mentioned Colin Gillis, comparison tech researcher at BGC Partners.
"Steve Jobs helped change the entire attention to HTML 5, and 40 million iPads after that it incited out that Flash wasn't a selling indicate as many supposed."
The headlines comes a day after Adobe suggested skeleton to mattock 750 posts as segment of an bid to place more concentration on digital media and digital marketing.
The cuts are being done in Europe and North America and act for more than 7% of the company's workforce.
The headlines was timed to coexist with its annual analysts' meeting.
"It will start their revenues, but not by a outrageous amount. The Flash player for mobile is a product that is possibly given away for giveaway or given away to device makers for a tiny royalty," mentioned Chris Green, technology researcher at Davies Murphy Group Europe.
"The actual allowance is is to server technology. Adobe charges thousands of dollars per licence. However, since so sufficient of our internet use is right away on mobile devices, it does questions the long-term viability of Flash full stop."
Shares in Adobe fell shut to 12% on Wall Street in sunrise trade.
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