Chip creator Intel has consecrated heading scholarship novella authors to coop partial stories that suppose future uses is to firm's technology.
The collection, called "The Tomorrow Project", aims to takeover the public's aptitude concerning the company's stream research.
Intel believes this can help expect consumer aspirations, and expostulate future embracing a cause of its products.
The collection of works has been done existing online as a giveaway download.
The Tomorrow Project is led by Intel futurist Brian David Johnson, who regards the intrigue as an critical way to evaluate future technology trends.
"When you pattern chips to go in to your television, your computers, your phones - you must be do it about 5 or 10 years in advance. We must be have an bargain of what people will wish to do with those devices," mentioned Mr Johnson.
"What scholarship novella does is give us a way to consider the implications of the technologies that we're building, is to people who will obviously be using them."
The idea is called "future casting" - and aims to expostulate future technology uses, rsther than than simply responding to marketplace forces.
"If you can give people a prophesy of the future - and do it by scholarship novella - you can takeover people's imaginations," mentioned Mr Johnson.
The plan features work from UK sci-fi writer Ray Hammond, who took investigate in growth at Intel's labs and used it as the basement for "The Mercy Dash" - the story of a couple battling unconventional traffic technology in a race to save a mother's life.
"I was more restless coming this than I have been with any of my full-length novels. I've never created partial stories, so the form was new to me," Mr Hammond told BBC News.
The author's work has been done openly existing for download from Intel's site and Mr Hammond has been gay by the reaction.
"I've had a few hundred responses from people around the world who've read the story, and possibly wish to of my books, or else inquire definite questions on the content."
The first move suggests a informative change by the fragment giant, that has had to arrange to pointy changes in the consumer tech landscape.
In formerly decades, Intel was able to expostulate progress and increase by solid increments in processor speed. Yet in a post-PC world, firms similar to Apple have successfully used lifestyle innovations to support future marketplace appetites.
"Intel have owned the desktop and server marketplace for a long time. As the world moves to mobile gadgets where they are not number one, what are they going to do?" mentioned Mr Hammond.
The writer believes account has an critical purpose to fool around in future technology.
"Story revelation is frequently under-appreciated in selling and development. It can provoke reactions you only do not obtain if you uncover a garland of slides. The most appropriate CEOs - similar to Apple's Steve Jobs - are the most smart story tellers," mentioned Mr Hammond.
No comments:
Post a Comment