OTT, On-demand To Produce Amalgamated Income Of $31 Billion In 2016, Says IMS Research

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Aug 10, 2011 11:32 AM

Over-the-top (OTT) video services will produce $16.4 billion in 2016, and video-on-demand (VOD) services from pay-TV operators will produce other $14.7 billion, for a amalgamated $31.1 billion in on-demand revenues, according to new investigate from IMS Research .

According to the investigate group, the flourishing number of prearranged related gadgets in and increasingly satisfactory bandwidth speeds are two critical factors enabling the smoothness of on-demand services.

The pay-TV set-top box will go on to broach the most of on-demand entertainment in to homes, nonetheless prearranged in-home devices, such as related TV sets and diversion consoles, will enlarge their effect on on-demand viewing.

IMS Research's newly published " Over-the-Top Video - Service Delivery Business Models - 2011 book " forecasts that 5.9 billion pay-OTT exchange (pay-per-view and subscription) will be instituted around prearranged in-home gadgets in 2016, up from an estimated 563 million pay-OTT exchange in 2011. This compares to a predict of 12.9 billion pay-VOD and OTT exchange instituted around the pay-TV set-top box in 2016, up from an estimated 5.2 billion in 2011, as forecasted in other IMS Research study, " On-demand Services Business Models: Video, Games Over-the-Top - 2011 book ."

Although OTT is noticed as a poignant hazard to in a line pay-TV operators, normal pay-TV subscription revenues, estimated at over $244 billion worldwide in 2010, will go on to dwarf service revenues generated from OTT and VOD for actually a few time, according to IMS Research.