Amazon has launched a browser-based chronicle of its Kindle eBook focus called the Kindle Cloud Reader.
The program is optimised for iPad tablets, but directs customers to Amazon's own eBook store instead of using Apple's purchasing system.
This avoids the 30 percent assign on in-app purchases levied by Apple.
The launch follows new changes to Apple's conditions that forced Amazon and others to eliminate send purchasing links in their local iPad programs.
Kindle Cloud Reader can run on PCs, Macs and mobile gadgets using the Apple Safari or Google Chrome web browser.
The focus is not regarded as a 'native' program since it runs in a web page, and thus isn't theme to Apple restrictions.
However, using the ultimate HTML5 web technology, Cloud Reader looks similar to a local app - and even saves books onto the user's device for getting more information offline.
A symbol on the web page takes users to Amazon's Kindle Store where they can buy new items.
Apple received critique this year when it voiced new manners is to purchasing of products from applications running on its devices. It taboo links and buttons that authorised a firm to sell products outward of its own sales system.
Apple now takes a 30% share of calm sole by its iPad and iPhone apps. The manners referred to that the California P.C. hulk could extract this price for every book sole by Kindle's iPad app.
Amazon, the Wall Street Journal, and others private their in-app links to accede with the new conditions. However, final month the Financial Times voiced the launch of an HTML5 journal app for mobile devices.
Stephen Pinches, the FT organisation product executive of rising Technologies, told the BBC he was confident about the future of web apps: "We think that in many cases, local apps are simply a bridging answer whilst web technologies grasp up.
"We design to see more HTML5 apps and fewer local apps."
Amazon's ultimate pierce suggests that more companies might look for a web-based app answer that avoids restrictions placed on their sales policies by a singular inscription maker.
"At the FT you think our customers are profitable is to calm rsther than than the channel, and that a singular remuneration and singular subscription that functions opposite multi-part gadgets offers poignant benefits to users," mentioned Mr Pinches.
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