Yahoo Acquires IntoNow

You are here: Home Page » News » Yahoo acquires IntoNow

May 3, 2011 4:19 PM, By Gabriel Ortega

Yahoo has voiced the merger of Palo Alto, CA-based TV-social networking focus IntoNow . The focus is existing for Apple iPhone, iPad and iPod Touch devices. The firm has indicated its is working on an app for Android.

IntoNow launched in January. The focus is existing for giveaway download at the Apple iTunes store.

It usually takes 4 to 12 seconds before IntoNow is able to pick out a TV module inclusive sum such as the airdate, part number and how far along the part is in time. IntoNow is moreover able to supply extra module data with links to IMDB.com and can even increase programs to your Netflix queue.

In addition, users are able to share what they are examination and link up with other viewers on Twitter and Facebook. The amicable networking range is no skepticism of stress for Yahoo as Facebook has turn the No. 1 end for users on the Web and surpassed Google as the most-visited website in Mar 2010, as reported by Experian Hitwise.

IntoNow uses law indexing technology, or fingerprinting, called SoundPrint. Through SoundPrint, IntoNow is able to pick out a radio part inside of seconds even if the module is airing live is to initial time. SoundPrint uses a array of algorithms to pick out a module formed on the audio from the show. According to IntoNow, its anxiety index spans 140 million mins of formerly aired shows is to past 5 years, or the homogeneous of 266 years of video.

The Yahoo merger could increase amicable avenues by partnering with radio networks. IntoNow not long ago partnered with MTV Networks for a promotion for "The Jersey Shore." Users simply tagged the uncover whilst they watched and were entered to win a outing to the Season 4 premiere.
The skill to share and link up with other viewers around a giveaway downloadable focus will of course takeover fans of radio and technology. In fact, two months ago, IntoNow was iTunes App of the Week.