NEW YORK " Microsoft previewed new features in its arriving program refurbish for Windows Phone 7 here Tuesday. Codenamed "Mango," the refurbish focuses on streamlining various forms of wireless communication.
Microsoft highlighted the "People" heart in Mango, an all-in-one contacts list with parsimonious Facebook formation that allows users to text, call, e-mail, IM or twitter at people on their contacts list.
Microsoft's sales pitch: By creation it simpler to meeting friends and family in the People hub, customers can outlay reduction time fiddling with apps and obtain true to communicating. In other words, it's the less-antisocial smartphone.
"We longed for to give the patron with reduction clutter, more clarity," mentioned Andy Lees, boss of Microsoft's mobile-communications business at a press conference. "This builds on our assignment to make the smartphone smarter and easier. With Windows Phone Mango, we're receiving a people-centric draw close to communications."
Other new features Microsoft formerly voiced for Mango were multitasking, copy-and-paste and multimedia messaging.
Microsoft has been probing for a trail deliver in the mobile space, lest it drop serve at the back Apple's iPhone and Google's Android working system, that have surged to a lead in the sepulchral smartphone market. The firm originally launched Windows Phone 7 in November 2010 on handsets built by manufacturers inclusive HTC, Samsung and LG.
In demand to tell apart itself from the likes of Apple and Google, Microsoft officials mentioned the firm is embarking a plan that seeks to confederate mobile applications with the working system.
The new program emphasizes parsimonious formation with Facebook , of that Microsoft is a minority owner; Bing, Redmond's finding engine; and Skype, the web-telephony colonize Microsoft not long ago purchased for $8.5 billion .
"Think of your applications as low-pitched instruments," Lees said. "With Mango, they at last turn segment of an orchestra, with a conductor. With Windows Phone 7, applications are alive as segment of the complete experience."
Mango will be existing for Windows Phone 7 customers as a giveaway refurbish commencement this fall, Lees said, adding that the program is already live on not-yet-public handsets built by Nokia.
Microsoft is releasing the API immediately, to enable developers to emanate applications is to software.
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