U.S. Consumer Fascination In TVs With Incomparable Screens Grows

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May 17, 2011 11:11 AM

More than 20 percent of all TVs purchased by U.S. consumers in the initial entertain of 2011 had displays that were 50in or larger, an all-time-high level, according to new IHS iSuppli research.

In all, 22.7 percent of American TV buyers purchased the large-screen TVs during the 3 months from January to Mar 2011, compared to 19.8 percent in the fourth entertain of 2010. Only once before did the sale of 50in or incomparable sets surpass the 20 percent spot - in the initial entertain of 2010 when sales reached 20.2 percent.

"The taking flight recognition of 50in-and-larger sets amid U.S. consumers stems from pristine marketplace economics," mentioned Riddhi Patel, executive for TV systems and sell services at IHS. "Televisions have turn reduction costly is to consumer, permitting even bigger sets formerly deliberate over the attain of many consumers to turn accessible."

TV brands moreover have been compelling 50in-and-larger TVs in the marketplace since the sets offering bigger margins and profits, according to IHS iSuppli.

Average pricing for 50in and incomparable flat-panel LCD and plasma TVs in the United States amounted to $1582 in the initial entertain of 2011, down 8 percent from $1723 in the fourth entertain of 2010.

While sales of 50in and bigger sets are on the rise, not as big sets sojourn the many renouned choice for many consumers. The many renouned size of TV sets amid U.S. consumers ranged 40in to 49in, that garnered 39.5 percent of sales in Q1 2011, according to IHS iSuppli. TVs with displays trimming in size from 30in to 39in accounted for 25.5 percent of initial entertain sales. For the outstanding two size categories, the smaller-than-20in operation together with the 20in-29in range, complete figures decreased.