Shure Announces Leading Recommitment To Broadcasting

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May 6, 2011 10:28 AM, By Jack Kontney

One of the more pleasing surprises at this year's NAB Show was my revisit to the Shure booth. What we approaching from the princely microphone and wireless producer was a announce turn on the two leading wireless products voiced at the January NAMM Show: the super-premium Axient wireless microphone network and PSM1000 in-ear guard system. What we got was all that and more. In add-on to those two (impressive) products, Shure had an endless list of other new products on hand, all of that are scheduled to start shipping this summer and are directed especially at broadcasters.

"We've been using a lot of broadcasters and listening to what they wish and need," mentioned Christopher Lyons, executive of technical and informative communications. "That has unequivocally sensitive our product growth process, and a lot of these projects have advance together in time for NAB."

While Axient is staid to become a of the highest-performing wireless systems in the industry, the products introduced at the NAB Show offer the outrageous commissioned bottom of UHF-R systems, demonstrating Shure's undertaking to both platforms. The new wireless products add the UR3 Plug-On Transmitter, the UR5 unstable farrago receiver and VP68 omnidirectional capsule. While these new products expand gaps in the UHF-R catalog, any has been engineered with poignant pattern features not found in other products.

While the plug-on receiver has been an attention staple given the mid-1990s, the ergonomic oval figure of this device creates a of the initial to be cozy to hold. The UR3 is moreover written for margin use, maintaining all formerly settings (and even delinquent to "on") after a battery change. It can moreover keep a microphone preset list of elite settings when used with assorted mics, such as gain, high-pass filter and haunt power (12V/48V/off).

The UR5 unstable farrago receiver is best for camera-top or other field-production scenarios, with shoe mount, mount tag mount and elective Anton/Bauer ascent accessories. It offers a multitransmitter (MTX) mode that enables the user to rapidly switch amid multi-part transmitters at the hold of a symbol and moreover has an onboard tinge generator of electric power and headphone output. Power options add a rechargeable Li-Ion fill up that provides 10 hours of use, send DC power submit or two AA alkalines.

"What we've completed is to pattern these new products to run with both the UHF-R and Axient platforms," mentioned friend product executive Bill Oakley. "We've moreover updated a few good small touches that set them detached and make workflow faster and smoother. On the UR5 receiver, no contestant has MTX mode, a tinge generator of electric power or a push-button indicate to find an open frequency, at least as far as we know. And, the rechargeable battery network is unequivocally robust; it outperforms a span of AA alkalines by far. With the UR3 Plug-On, we proposed by creation it cozy is to user, and then updated all the programmable features to make life easy is to operator. It's all about creation things improved is to user."

Both the UR3 and UR5 run opposite the full 60MHz spectrum that the UHF-R employs, and both are forward-compatible with Shure's Axient system, with an onboard DSP surroundings to hoop the tinge key and companding differences.

On the transducer side of things, Shure had extra news. For wireless users who do margin interviews, the firm introduced the VP68, an omnidirectional microphone capsule.

"It's not a outrageous jump forward, but it's the type of apparatus broadcasters will love," Lyons said. "You can switch a UR2 handheld from a directional pill to the VP68 in seconds. It looks good on camera, has aloft outlay and larger energetic operation than even a Beta 87, and sounds incredible."

In addition, Shure introduced a new family of shotgun microphones, inclusive the VP89 modular network and the lower-priced VP82. This is other e.g. of the company's undertaking to broadcast, because it dropped its long shotgun, the SM89, and transposed it with a modular network that accommodates a selection of long, intermediate or partial models, all using the same preamplifier. In conditions of performance, the VP89 retains the SM89's high directionality and smooth, innate off-axis response, but does so with a marked down sound floor, lighter weight and not as big footprint. The VP82 is a lower-priced, long shotgun with identical performance, but with an integrated preamp and prearranged hurl off.

"We completed a lot of listening to our customers," Oakley said. "Little things similar to the 90-deree antenna connectors, the tinge generator of electric power and all the ascent options on the UR5 - that's all patron driven. Today's announce world is all driven by workflow, and we written these products with that in mind, to make all faster and simpler and adding features that no comparable product has."