Riccitiello brought up the success story of Turbine with Lord of the Rings Online , where the developer saw revenues three times by switching to a freemium model. For EA, there's been identical success -- Riccitiello suggested the firm sees its top median income per user from profitable users in free-to-play games. "You consider that and say, 'how can a giveaway diversion be the diversion they pay the many for?' We have people who are giving us $5,000 in a month to fool around FIFA Ultimate Team . And it's free. Dirty small secret."
According to Riccitiello, charming success in digital placement isn't about a illusion formula, it's about giving players options and saying what they many reply to. "They may want to purchase it on an iPad; they may want to obtain it by the amicable network, they may want to pay for it by micro-transactions and monetizing, or they may want to pay for it all at once," he added. "They may rsther than pay a subscription cost to be able to tally on what their expenses are going to be, but they may want to pay for it all at once and never have to pay for it again. We're in all of the businesses and we think the way this is going to work is that the models that the consumers similar to the many are going to blossom the most."
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