Wikipedia has dangling at least 10 accounts related to the open family definite Bell Pottinger as it investigates allegations of calm manipulation.
The online encyclopaedia's owner Jimmy Wales told the BBC the lobbyists had "embarrassed their clients".
He mentioned a group of volunteers was seeking at probable breaches of strife of fascination guidelines.
Bell Pottinger certified to modifying entries, but mentioned it had "never completed anything illegal".
Mr Wales mentioned he was "highly vicious of their ethics".
"I've never seen a box similar to this. In broad when we verbalise to PR firms they have reliable discipline that would stop this type of conduct."
While any person is giveaway to amend the encyclopaedia, the site's discipline titillate users to drive coherent of topics in that they have a personal or business interest.
"I offering to cocktail by their office next week give them a debate on reliable modifying of Wikipedia - but we theory they didn't regard that was as well comical so they didn't respond," Mr Wales said.
The scrutiny comes as blogger and search engine optimisation expert Tim Ireland detected wake up by a Wikipedia user nicknamed " Biggleswiki ".
Mr Ireland mentioned the account had been accountable for adding certain - or stealing disastrous - data from entries about or creation anxiety to a few Bell Pottinger clients.
In some instances, such as with the Paramount Group , Biggleswiki requested "edit protection" after altering a page in the hope that other users would not be able to change the many new amendments.
Lord Bell, chairperson of Chime Communications, the owner of Bell Pottinger, mentioned an inner examination had been launched.
"I can't see any bad headlines for the clients," he told the BBC. "You won't find anybody, inclusive journalists, who doesn't do precisely the same thing."
He stressed that when companies had requested Bell Pottinger post dubious statements onto the site it had flatly refused - citing Wikipedia's guidelines.
"We are having the own conversations with Wikipedia, and we are moreover conducting the own inner examination to settle the facts."
Bell Pottinger is one of Britain's largest lobbying and open family companies. This week it came beneath glow after the Bureau of Investigative Journalism reported that the definite had created a debate delivered to the UN by the Sri Lankan boss .
Mr Ireland has called for Bell Pottinger to publicly assert the identities of the other accounts beneath scrutiny to be able to exhibit that other edits have been made.
"I'd similar to to see that list," he told the BBC. "What they've completed incorrect here is they've not spoken an interest. Let's see them do it - even belatedly."
Lord Bell mentioned there was no goal to make sum of the accounts public.
The Wikipedia group has posted a list of articles it believes have been changed by accounts traced back to Bell Pottinger.
So far, they mentioned of the 10 accounts identified, two had carried out over 100 edits each.
Mr Wales highlighted an account - diginerd84 - that was amid the investigated accounts. The form mentioned it had been set up by a 50-year-old late broker in Mayfair with an fascination in typical cars - quite a 1929 Rolls-Royce Phantom II.
"I will privately purchase a full container of motor fuel for Mr Draper's 1929 Rolls-Royce Phantom II if he exists at all," Mr Wales said. "Perhaps it's time for Bell Pottinger to situation other statement."
The BBC has approached Bell Pottinger for a reply to this affirm but at the time of announcement it had nonetheless to respond.
Wikipedia, that has grown in to one of the web's many renouned destinations given being founded 10 years ago, is edited by a outrageous number of volunteers who follow an concluded set of rules.
Wikipedia's discipline state that a strife of fascination (COI) represents an "incompatibility between the target of Wikipedia, that is to create a neutral, reliably sourced encyclopaedia, and the aims of an particular editor".
It adds: "COI modifying involves contributing to Wikipedia to be able to publicize your own interests or those of other individuals, companies, or groups. Where more advanced outward interests is more important to an editor than more advanced the aims of Wikipedia, that editor stands in a strife of interest."
David Gerard, a UK-based orator and proffer for Wikipedia, told the BBC that the scrutiny contingency settle either or not Bell Pottinger carried out the edits in "bad faith".
"We're having a shut look. What the group is going to do is look at Bell Pottinger's customers and see what edits have been made.
"We have lots of experience in traffic with people who try to turn Wikipedia - after a whilst it becomes unequivocally obvious."
He mentioned that Wikipedia would be reviewing the efficacy of its network for flagging up questionable additions or edits.
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