~li~Kevin Lee - Vice President, Smart TV Partnerships
Bong-Ku Kang - Senior Vice President, Product Marketing Group
Hyo-Gun Lee - Vice President Software Group RD Team
John Revie - Senior Vice President Home Entertainment
Q: Samsung has been using a new technology called PLS in a few of its displays. Is there any luck we’ll see this tech attain the consumer level?
Kevin Lee: Probably not. PLS is done for definite products similar to medical apparatus and you don’t have any skeleton to pierce it in to the consumer space.
Q: Why not?
Kevin Lee: Though PLS provides a improved photo and wider observation angles, it is incredibly cost-prohibitive to make. Currently you give PLS in featured item products such as medical apparatus where cost is reduction of an issue, but high quality is essential.
Q: We’ve seen glasses-free prototypes from Sony and Toshiba together with pacifist 3D displays from Vizio and LG. Why are you adhering with active?
Kevin Lee: When creation TVs, our initial and leading regard is image quality. Glasses-free technology is far from ready and pacifist technology cuts your resolution in half. This might work excellent for some, but Samsung puts the image first.
Q: You say that pacifist tech televisions won’t give you a Full HD picture, but doesn’t a set with a 4K resolution compromise that?
Kevin Lee: Yes, a row with a 4K resolution would give an HD 3D picture, but it would be sufficient more costly than a 1080p radio using active shiver tech.
Q: What is it that you think consumers wish from their related TVs?
John Revie: Each person wants not similar things from their related TV, that is because we’ve enclosed web-browsing on our related sets. To make it simpler to obtain to the calm you wish though, we’ve got a few key features set in reserve for consumers.
Q: What are your skeleton for Google TV?
We have a Google TV enabled Blu-ray player and set-top box on the way, but you now have no skeleton for developing a TV that utilizes the platform.
Q: CES announcements lend towards to be really US-centric, but what do you have programmed for Europe and Australia in conditions of related content?
Kevin Lee: All the Samsung apps are already existing globally, and you have a few calm allies similar to the BBC iPlayer. We’re working on creation more local calm existing in other countries. "We acquire any associate who can give popular content."
Q: Have you run in to any challenges in anticipating calm allies for related TVs, and if so what concerns do they have?
Kevin Lee: A great partnership needs a winning plan and that’s what you do. Our calm allies haven’t had any particular concerns about internet versed TVs.
Q: Samsung is well well known for its excellent LED backlit LCDs. With this in mind, how long do you plan to go on creation plasmas?
John Revie: Ah, the plasma question!
Kevin Lee: Plasma radio prolongation keeps getting cheaper, and that lets us give customers a considerable shade TV without a high price. It’s moreover still a really great technology, and a that you see ourselves adhering with is to next 10 years.
Q: I’ve read that you’re using CO nano blood vessel (CNT) technology for backlighting. Can you discuss it us when we’ll see this?
Bong-Ku Kang: We are using CNT technology, but we’re working on a lot of other not similar new technologies too. As with all new ideas there are both technical and cost limitations. If it’s too costly to make or too tough you won’t bring it to market.
Q: On the uncover building I had difficulty with your new touchscreen remote. It played a few calm but didn’t fool around others. What’s the problem?
Hyo-Gun Lee : That’s an situation of digital rights administration (DRM) and you hope to make all video existing in the future. We’re now using calm developers to make it happen.
Q: The new coordinator looks only similar to a smartphone. Are there any skeleton for smartphones to be used as controllers?
Hyo-Gun Lee: This is in the works. The chic controller, chic phone and inscription are similar devices, and you hope to exercise the same coordinator functionality on all of them.
Q: Can you detailed more on 3D pacifist technology that’s being used by LG and Vizio?
Bong-Ku Kang: "We don’t think that can final forever." It can’t be postulated long term. There are a lot of stipulations to the technology that aren’t present with active shiver glasses, that provides a Full HD picture.
Kevin Lee: We think that image high quality is the many critical thing to our customers. Passive technology reduces liughtness and resolution, that means active tech provides a improved picture. That’s because many 3D TV manufacturers are adhering with active.
Q: More and more smarter TVs are being brought in to the home, but can the network hoop that? IF related televisions turn mainstream, will you obtain bogged down?
Hyo-Gun Lee: Other new gadgets similar to smartphones and tablets are receiving up more bandwidth too, that will present us with problems and limitations. Technology has always blending in the past with ideas similar to adaptive streaming and will go on to do so in the future.
Q: When you cite total similar to "one million 3D TVs sole in the US," are you receiving in to account that all high-end Samsung televisions are 3D? In other words, how do you know people are shopping them because they’re 3D?
John Revie: That’s a great subject and you don’t have any information on usage. We do know that people lend towards to purchase a new TV every 5 to 7 years, that leads us to think that even people that aren’t meddlesome in shopping 3D TVs now are meddlesome in future-proofing for a time when they do.
Q: What are Samsung’s skeleton for OLED televisions in the future?
Bong-Ku Kang: We make truly a few OLED screens for gadgets similar to unit phones, but incomparable sizes are really costly to manufacture. Though are principal concentration is photo quality, cost is critical to think about. An costly format similar to OLED is now unreal to make in incomparable sizes.
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