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Jan 13, 2011 3:49 PM, By Joe Zaller
As segment of the 2010 Big Broadcast Survey , you asked a universal representation of more than 5600 announce professionals about the many critical trends in the announce attention . Respondents were presented with a array of attention trends and asked to show that a is the "most important" commercially to their business over the next couple of years, that a is "second many important" commercially to their business over the next couple of years and that others are "also really important." These results were then weighted to emanate the 2010 BBS Trends Index.
By a far-reaching margin, the tip 3 places in the 2010 BBS Global Trend Index were multiplatform calm delivery, file-based/tapeless workflows and the passing from one to another to HDTV operations.
Previous articles have addressed the blurb drivers is to universal pierce to HDTV operations and the blurb drivers is to universal pierce to file-based operations . This essay looks at the blurb drivers at the back the tip direction in the 2010 BBS Trend Index, multiplatform calm delivery, and sheds light on because multiplatform calm smoothness is critical to announce professionals worldwide.
Respondents who mentioned multiplatform calm smoothness is the direction that's many commercially critical to their business were asked why, that vendors they feel are most appropriate positioned to supply solutions to their needs, and what obstacles they regard might head off them from achieving their goals.
As shown the chart, the tip two reasons cited by many 2010 BBS respondents is to blurb significance of multiplatform calm smoothness is to supply prospective new income streams and to make sure that branded calm is existing on all placement platforms.
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