Saturday, March 19, 2011

New York Times To Assign For Web

The New York Times has mentioned it will beginning charging North American users for a few of its online content.

The journal will primarily assign readers in Canada, with its US assembly confronting charges from 28 March.

Different charges will request depending on either readers use a smartphone, a P.C. or an iPad.

The journal hopes to make up for mislaid income as journal sales have depressed and as promotion gain have slipped.

"Our preference to begin charging for digital access will outcome in other source of revenue, strengthening the skill to go on to deposit in the broadcasting and digital innovation," mentioned chairperson and publishing house Arthur Sulzberger Jr.

The journal is excited not to divide its existing readers online, so any month the initial 20 articles will be free.

Readers will then be charged:

$15 (9) per month for infinite access to the website and its smartphone app

$20 per month for infinite access to the website and an iPad app

$35 per month for infinite access to the website, a smartphone app and an iPad app.

Subscriptions to the print book of the journal will add full access to the internet content.

"We must be ensure that segment of the business continues to grow," mentioned Martin Nisenholtz, comparison clamp boss of digital operations at the company.

"The way you regard you can do that is receiving this metered draw close charging the folks who are celebration deeply."

The New York Times attempted to deliver charges for its online calm in 2005, but the bid was not successful.

The Financial Times (FT), however, introduced a identical charging network 3 years ago.

The FT mentioned "both digital calm and digital promotion revenues" have risen every year since.

"We've found the readers look for out and, importantly, pay for... accountable and lawful broadcasting that they can trust," mentioned Rob Grimshaw, handling director, FT.com.

Shares in New York Times rose 4.3% in early trading.

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