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Mar 15, 2011 4:13 PM, By Debra Kaufman
Lionsgate has inked an consent with CheckPoints to offer an eponymous focus to broach mobile offers and product data to consumers' chic phones whilst they shop. By using their chic phones to indicate the club codes of Lionsgate's new DVD and Blu-ray home entertainment releases, users can consequence CheckPoints practical currency, that they can set free for rewards, watch film previews and trailers, and be authorised for disdainful offers. The offers add a dollars-off mobile banking to purchase the definite DVD and/or Blu-ray title.
Titles in the CheckPoints promotion add TV dramas "Mad Men" and "Weeds," children's TV shows "Timmy Time" and "Thomas and Friends," and melodramatic releases inclusive "The Next Three Days." Lionsgate senior manager clamp boss of selling and home entertainment Anne Parducci dubbed the new service "a mobile round for DVDs and Blu-rays." The CheckPoints focus is existing as a free download from the Apple App Store and Android Market.
Lionsgate is releasing CheckPoints with 5 not similar products and is rotating its products to investigate the results, inclusive that products obtain the many scans and how many people set free the offers. The eccentric film college of music has 15 shows on more than 10 networks and a library of 13,000 suit photo and TV titles. It joins a list of other brands that have intent the CheckPoints technology, inclusive Unilever, Energizer, Seventh Generation, Belkin, Tyson Foods, Frito-Lay, SoyJoy, Kmart and Arby's.
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