Internet hulk Google has reported a pointy way up in first-quarter earnings, the initial total with co-founder Larry Page back at the helm as boss.
The world's heading finding engine reported $6.54bn (4bn) in net income in the initial quarter, up 29% from $5.06bn the same time a year ago.
Google has about a 65% share of the US finding engine marketplace and about 90% in Europe.
The definite mentioned it would go on "to deposit is to long term".
Announcing the results, Patrick Pichette, Google arch financial officer, said: "These results denote the worth of finding and finding ads to our users and customers, together with the unusual promising of areas similar to manifestation and mobile."
During the quarter, paid clicks - that measures the number of times people click on Google ads that are sponsored by the advertisers - rose by 18%.
Meanwhile, median cost-per-click for its finding advertisements increased by about 8% on the same entertain 12 months earlier, and decreased about 1% from the fourth entertain of 2010.
However, on a few measures Google came in next analysts' expectations.
Revenues from the UK were $969m, representing 11% of income in the initial entertain of 2011, against 13% in the initial entertain of 2010.
The definite has been intent on a staff employing spree, seeking to occupy more than 6,000 workers this year, but that has been pushing up its costs.
"Clearly the company is still in expansion mode and for Google that means spending too," mentioned Jordan Rohan, researcher at financial services definite Stifel Nicolaus.
He mentioned Google was spending on sales and marketing, and "they've hired 1,900 more people this quarter, that might be a new high".
In trade of its shares after the New York Stock Market closed, Google batch fell by 4% to $553.09.
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