Thousands of shops opposite the UK are getting ready for a roll-out of a new technology that could enable shoppers to use their mobiles to purchase things.
It's called Near Field Communication (NFC) technology and a few of the greatest retailers on the high road regard the thought could take off this summer.
One guess suggests 40,000 businesses could be using it by the finish of 2011.
The technology isn't new but it's never been attempted on such a large scale before.
Orange and MasterCard are mutually rising a NFC-ready handset between April and June whilst competitors Visa and O2 are carrying out the same after that this summer.
During that time time shoppers can design to see an enlarge in contactless pay points in many shops.
As NFC-enabled handsets turn more familiar and more shops are able to agree to remuneration using the system, the companies at the back it hope it will turn more mainstream.
Mobile phone operators and manufacturers, banks and retailers are all investing millions of pounds to make the technology a success.
'Very secure'
As far as they're upset the network will make selling easier, quicker and more con free.
Edward Chandler from MasterCard says: "We believe from a consumer's indicate of perspective it's really simple, it's really secure.
"It's as secure as any credit or withdraw card is currently and moreover what you can then add on to that.
"You can add on ticketing, you can add on coupons, so you believe it's going to make consumers' lives easier and more rewarding."
However, critics of the intrigue say they're disturbed that tiny businesses and shops in specific might remove out.
Kieren Hines is a mobile phone analyst: "There are a lot of things that must be settled in the attention about how this is going to be rolled out.
"In conditions of safety you're roughly of course going to have to come in a pin when you make a transaction.
System trials
"In conditions of who pays for this, clearly there's a large investment from banks, a large investment from mobile operators.
"Inevitably a few of that cost will return to consumers."
Trials of this network are already beneath way on a not as big scale with businesses similar to Pret A Manger, Boots, Tesco, McDonald's, Little Chef and National Trust.
But design a large pull to take it in to the mainstream this summer from the likes of Orange, O2, MasterCard and Visa.
It will meant more NFC-ready handsets being brought out onto the marketplace and more pay points looming in shops.
Ultimately even though shoppers will confirm if the thought is going to be a success or not depending on either they similar to the idea.
Chia Fuh, 25 and from Hackney in London, said: "I regard it would be quite convenient. But if you mislaid your phone there'd have to be a few type of safety in place to head off theft.
"And what's the operation of the device? Could you unintentionally pay for something you didn't want? I regard things similar to that would unquestionably have to be considered."
Thirty-one-year-old Michael Thomas from Liverpool agrees: "I regard as long as the safety is great on it, interlude any thefts and whatever else, it'd be a great idea.
"It's similar to carrying your wallet round isn't it? All your credit cards are in that, so you'd only have to take additional special caring of your mobile."
However, 22-year-old Vicky Brown from Hull isn't convinced: "If I mislaid my phone I regard it would be a bit of a complaint since you'd be using it every day.
"So that would unquestionably have to be considered. It wouldn't allure to me."
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