Amazon is to launch a cheaper chronicle of its renouned Kindle e-book reader that will underline on-screen advertising.
The sell hulk has proposed receiving orders in the US is to device, that expenses $114 (69) - $25 (15) reduction than the stream access turn model.
The 'Kindle with Special Offers' will manifestation sponsored messages from the likes of Olay and Visa.
It will moreover present readers with sum of other Amazon products.
The firm would not declare if an advertising-subsidised Kindle was forthcoming to the the UK market.
"We do not think on future products," a orator said.
Amazon mentioned that the advertisements on the 'Kindle with Special Offers' would not miscarry reading, looming usually at the bottom of the Kindle's home shade and whilst the device is in its inactive state.
Un-sponsored versions of the Kindle underline black and white images of iconic authors when not in use.
Amazon will moreover launch 'AdMash', a service that that allows users to opinion on that screensaver ads they prefer.
The revised device is physically same to the stream WiFi-only model that retails in the UK for 111.
Kindle has valid incredibly renouned with readers given it launched in November 2007, costing $399 (241).
A large pre-Christmas promotion campaign lead to Amazon's e-books sales reportedly outstripping those of paper books in the final 3 months of 2010.
However, the Kindle faces stepping up marketplace pressure from Apple's iPad and other inscription gadgets that offer a larger operation of uses together with getting more information books.
The initial ad-subsidised Kindles will be shipped to customers in May.
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