Sony Aims To Retrieve Merger Status

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Mar 7, 2011 3:10 PM, By Michael Grotticelli

The age-old cautionary story of awakening a napping hulk might be apt when seeking at Sony's new products display at this years' NAB Show. For the past 3 years, Sony has essentially sat by, at times apparently not able to to agree to a flourishing belligerent enlarge of change, as a number of suppliers created next-generation veteran cameras that bit by bit ate divided at its key marketplace segments of eccentric filmmakers, local ENG and high-end TV production.

This year Sony has emerged from its doze with new models formed on CMOS sensor technology created in residence at its Atsugi trickery in Japan that uncover guarantee for the professionals seeking images with a shoal height of margin or the highest-resolution picture takeover probable to obey the look of film. Sony mentioned it has been able to remove the moir and aliasing problems gifted with many stream HDSLRs whilst shortening the rolling shiver outcome of CMOS imagers. In addition, when compared to normal CCD chips, that Sony continues to offer in a few existing models, CMOS offers increased resolution, descend power consumption, minimized sound artifacts and probably 0 picture smearing. Local headlines crews could moreover gain from Sony's new stress on patron requirements.

Thanks to a companywide loyalty to CMOS opposite dozens of its products, both consumer and professional, over the final few years, Sony has softened production processes and created new pixel-packing and coding techniques that have resulted in better signal-processing opening and a aloft firmness (pixel count) opposite its 1/3in, 1/2in, 2/3in and 35mm CMOS Exmor fragment lines.

That the 2011 NAB Show in Las Vegas, Sony will uncover new HD models in its NXCAM, XDCAM and CineAlta product families.

"We have reached the indicate where you are able to use the riches of engineering skill to answer customers' desires is to next-generation of products that can do more," mentioned Shoji Nemoto, co-president of Sony's Professional Solutions Group. "I regard is to past two years, you have been perplexing to comprehend the marketplace segments better. And at NAB, you will see the result of this better understanding."

The thesis for Sony NAB vaunt this year is "Beyond HD," signaling the company's newfound approval that 1080- and 720-line HD merger has turn the norm and its customers wish more.

Sony will uncover a new NXCAM camera that addresses the needs of the gravitating toward digital SLR cameras that offer shoal height of margin and high resolutions, commencement at 1080p/60. This camera moreover features two-channel audio capture, something not found in stream model DSLRs.

While a few other companies have shown cameras capable of appropriation picture information at 4K, Sony has created an 8K x 2K, 21.4-megapixels Super35 CMOS sensor camera as segment of its CineAlta HDCAM SR line that acquires 4K as 16-bit tender data, but, according to the company, it is capable of so sufficient more. Its 18:8:8 sensor, twice the firmness of a 4K Bayer sensor, can record a far-reaching shade space to solid-state mental recall at 24fps. The firm will moreover uncover collection to efficiently hoop this high-resolution data, in the form of projectors, monitors and solid-state mental recall cards of up to 1TB of capacity.

Leveraging this new Exmor sensor technology has moreover resulted in the foreword of two new camcorders: the PMW-F3, that includes the ability to fire in HD or Sony's S-Log gamma setting, and a new shoulder-mount 3-D camcorder that includes twin 3CMOS 1/2in sensors (six total) and twin presynchronized lenses, 45mm apart, to takeover right- and left-eye images and then intersect them inside the camera. Both of these models, written for documentary producers and announce headlines professionals, are an prolongation of Sony's XDCAM EX line.

There's moreover a not as big NXCAM 3-D model that features a 3.5in autostereoscopic LCD viewfinder panel. It moreover offers support make-up or corresponding outlay around and HDMI connection.

Speaking of the XDCAM line, that has sole 180,000 units worldwide thus far, Sony will deliver new capacities on dual- and quad-layer discs (up to 128GB) and denote a new jukebox for nearline storage of footage stored on the system's visual discs, together with XDCAM Archive program to succeed incomparable libraries. The after that can offer as the feast indicate for an repository that can succeed full-resolution (800 hours at 50Mb/s) or lower-resolution substitute files (85,000 hours at 500kb/s). This archiving software, created in China, moreover provides the ability to perform multi-part channels of ISO recording and may be used as an now existing shave store during live productions.

Broadcasters nonetheless to make the passing from one to another from SD to HD might moreover be meddlesome in a new SD/HD camera that features 3 2/3in HD CMOS sensors and a singular multicore (coax) line trustworthy to an outmost CCU to modify HD signals to SD. It can moreover be used as a wireless camera with at large existing third-party recorders.

The NXCAM line will offer two new models this year: one condensed model that is hermetically hermetically sealed to ward off the often-problematic belongings of dampness and dirt and the other destined toward DSLR users, that uses the same Super35mm CMOS sensor as the PMW-F3 and offers the ability to change lenses.

"The objective with the newly written CMOS technology is to spread the range of human prophesy on the screen," mentioned Peter Crithary, selling executive for Sony's production products in the United States. "We're not only conversing about more liughtness and wider shade space; we're obviously delivering it."

See Sony at the 2011 NAB Show in Booth C11001.